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Puma: from follower to challengerThe marketing campaign for Puma in fact nothing new means, jeremy scott online shop but it still has certain characteristics.Early in the Puma ads work focused primarily on the technical advantages of promotional products, because the brand positioning in the formal competitive athletes on the market.Of course, a number of recreational runners and people who exercise also buy Puma shoes, one for comfort, but also because Puma campaign: who owns the Puma will come to understand the sport! Have a certain impact on consumers.However, the period of the Puma ads claim to be the true sense of communication, communication advertising of Puma is generated in its Reform ".In the 1980s, Puma products into the homes of ordinary people from the athletic field and gymnasium.Puma must be the case without losing the traditional markets of the formal sports, try to expand its advertising appeal this end Puma like Levi's jeans brand to become greenAdidas may wish to back to square one and ask questions from the perspective of an ordinary young people want to buy a pair of sports shoes: jeremy scott shop online ad with Nike, Li Ning and Anta, what is the difference?If this young man inadvertently indirectly touched the Adidas ad, he would take a good look, was able to understand you?If he can accept, not resent that repressed dark gray, he would Adidas understanding, it really as Adidas want to inspire national pride because of this ad with distinction from the AdidasKing, and then love and buy Adidas sports shoes?So obscure technique of expression, logic, so much the turning angle in order to deduce a reason to buy is the wishful idea of ​​advertising.The audience there is no question this logic, they will not be serious and interesting vein go to each advertisement.If an ad does not capture their attention in the first seconds, can not allow them to within three seconds to smile, then this ad is a failure - do not overly vague and overly tortuous creative expression."Simple", "direct" sellers of advertising will never change the iron rule only on the basis of these two, go to the pursuit of creative expression and feeling of pleasure, is the creation of advertising works best.Creation Adidas Olympic-themed ad campaign company, with the creation of Nike "terrorist fighters" McDonald's "kneel advertising," Nippon "dragon slide and Toyota overbearing advertising, advertising seems to be" excellent. "advertising works, all from the international 4A advertising company.By a group accustomed to the superior "looking down" customers instead of communicating with customers in the advertising creative advertising work, the effect is not very good, because these ads have on the creation of geeks,adidas jeremy scott wings denim but they obviously do not understand the business, at least do not know how toChina is how to do business.